For here too
Baileys came to us with the need to rejuvenate Almande, one of the most unique products in the Baileys line offering almond liqueur and boasting gluten-free, dairy-free, and vegan properties.
REASON TELLS ME
While this product is unique, it’s often overshadowed by its traditional counterpart: Original Baileys Irish Cream.
WHIMSY TELLS ME
We can show mindful seekers how to use this product by allowing them to lose focus on grand celebrations, and open up new occasions - reminding them of the smaller ones happening in the present mo- ments.
CHALLENGE
Educate, inspire, and empower vulnerable pop- ulations with low health literacy to foster more productive conversations between doctors and patients.
INSIGHT
Black women feel like putting themselves first is selfish, when it’s actually an investment in their own health, the well-being of their fami- lies, and better outcomes for future genera- tions of Black women diagnosed with TNBC.
BIG IDEA
Being the phenomenal woman you are, starts with acknowledging that you are worthy of your own self-care.
Duty Free Takeover
Impactful, eye-catching and placed where she lives, works and plays, the center- piece of the campaign uses emotive photos of real women, their body lan- guage and supporting text driving home the deep connections they have with the women in their lives.
Subway platform posters let us turn our branded color bars into portraits, high- lighting what we can do for her, and in turn, what she can do for herself.
Visit the Almand
Visit the
Almande Orchard
The tap-room experience, reinvented.
Here guests can immerse themselves in sensory-based rooms that help them understand the craft of Almande. Jump into a pool of almonds and grab a sample or enter the distillery room to watch demos.
Visit the
Almande Orchard
The tap-room experience, reinvented.
Here guests can immerse themselves in sensory-based rooms that help them understand the craft of Almande. Jump into a pool of almonds and grab a sample or enter the distillery room to watch demos.
Visit the Almand
The tap-room experience, reinvented. Here guests can immerse themselves in sensory-based rooms that help them understand the craft of Almande. Jump into a pool of almonds and grab a sample or enter the distillery room to watch demos.
Visit the
Almande Orchard
The tap-room experience, reinvented.
Here guests can immerse themselves in sensory-based rooms that help them understand the craft of Almande. Jump into a pool of almonds and grab a sample or enter the distillery room to watch demos.
MORE PROJECTS
.jpg)
