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The World On The West
The Client tells me
The High Line is perceived as too touristy, too far away, and too repetitive
My Strategic side tells me
New Yorkers have fear of missing out whether in their city or in a different place
My Creative side tells me
Let’s make people know that there is always something new to discover at the High Line by showcasing everything that is special about the High Line as if it was somewhere else, but local.
We aim to change New Yorker's perception when they hear or see The High Line by using engaging photography of people dancing international music or eating ethnic foods.
New Yorkers will pose at the camera frame placed on key places of the High Line to take a picture that will make them seem as if they were traveling around the world.
Then we will place their picture in a postcard template and send it to them via email.
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